A dynamic Web site takes orders and subscriptions, drives promotions and supports the brand
The M-real Web site is powered by the Context Content Management System. It’s the heart of all promotional activities.
The site is designed to serve all stakeholders who have a say in the specification of paper: graphic designers, print production managers, printers, corporate buyers and the merchant sales people.
It is built on a simple clean graphic template to appeal to our visually astute audiences.
Order desk for paper and samples
Although this is not a full e-commerce site, M-real allows users to order various sizes and grades of paper, promotional pieces and samples. An intuitive interface makes ordering easy.
Objectives
To give users truly useful information, to allow visitors to enter contests and promotions and to order various samples.
Goal
Our goals are to establish M-real as a leader in its category, to separate itself from the pure commodity papers in the market and to show prospective buyers that it pays to trade up in their choice of paper.
Solution
For M-real Canada, we created a site that is built on our Content Management System (CMS) that allows for easy and frequent updating.
The site includes:
• An easy-to-use Order Desk
• Complete specs and information on all papers
• PDF files that allow visitors to download detailed paper specs
• Ongoing promotions and features for specific audiences
• Ability to sign up for newsletters directed to designers, printers and merchants
• An archive of previous newsletters
Results
The Web site functions as the core of all communications. Print materials point to specific URLs, paper promotions are mirrored online and email campaigns are archived for reference.
The site has been recognized by the industry as a key resource for paper information. Traffic continues to grow and it’s truly a hard-working site.
See further M-real case studies for M-real brand identity, “warrior brands” launch, email campaigns, vehicle graphic program, advertising campaigns, product literature and swatch kit.
